We take a number of factors in consideration before carrying out our plan of action to boost your sales including your sales goals, Google algorithm changes, and we discuss with you why we are making the changes we are making.
Understanding your company’s goals and objectives, gives us the opportunity to devise a SEO or social media marketing plan to help your business. These company goals can involve search engine ranking placement such as ranking on the first page of Google or getting a certain amount of followers per month on social media.
After the goals are establish, we proceed with a plan to reach these goals and then it is measured through web analytics and continually tweaked to reach the desired effects. Web analytics gives us a more detailed understanding of which marketing strategies are successful and other marketing strategies that are underperforming, so that we can create a powerful and effective campaign for your business.
SEO can be a complex creature—that is why we help guide you through the process and explain things in a simple matter. “Click-through-rate”, “link building”, “impressions”, and “bounce rate” can be foreign terms to those outside of the community of marketers, but we clarify these concepts in manner that translates to how it increases sales for your business. We are available to answer any of your questions as they arise throughout this process.
It is important to us that we adapt to your needs as a business and understand how we can adjust our SEO strategy to in response to changes within Google’s ranking system. As all of these factors are important towards crafting a SEO marketing plan to help your business flourish.
Having a solid research and development sector allows us to adapt to new changes within our clients needs or Google’s ever changing list of ranking criteria.