Free SEO Consultation
Our process beings with a free no-risk SEO Report to assess your company’s website. Beginning from the initial visit to your company’s website to the customer leaving your website, is there a strong call-to action for the client to engage in your products/services?
We take the time to get to know your company’s needs, goals, and industry. Based on these needs and goals we will devise an action plan that highlights immediate actions that can be taken to increase web traffic and sales.
From there, we see potential SEO strategies that we can use to increase your company’s conversion rates and sales. Our strategies are focused on two primary components: technical optimization and offsite optimization.
Technical Optimizations are SEO strategies that can be implemented to allow search engines to crawl and index your site, while providing the best user experience possible for your website visitors. Some examples of technical optimizations that can be improved: website speed, mobile-responsive layout, increasing readability of your content. We work with your developer or provide a list of developers that you can work with to implement these changes.
Offsite Optimizations are SEO strategies that are typically done outside of your website and focuses on primarily brand building. These optimizations focuses on answering question such as: How do I create exposure for my company? What kind of online outlets can I use to reach my target audience? Offsite optimizations include: link building and outreach towards online communities.
Within offsite optimizations there are several areas that we work on:
SEO Analytics Reporting (Basic Plan): With each SEO client, we first start off with brand reputation management. To identify/address any issues that may need to be examined regarding your brand reputation. Once that is completed, by using Google Search Console, Google Analytics, and other web analytics software, data is gathered to keep up with algorithm changes and a campaign strategy is created based on this data.
SEO and Beyond (Premium Plan): After we sit down with your business to establish your business goals and the demographic of your target audience. Based on your target audience: we are able to narrow down a list of keywords that you want to be ranked for on Google and find other online sources to link to your website to build your domain authority. We then take a look at the content of your website and make sure that is well-suited for your targeted audience.
Additionally, we can take a deeper look into competitors and see how we can strengthen our SEO campaign.
SEO and Social Media (Pro Plan): Here we harness the power of social media to build your domain authority one step further. To accomplish this, social media is used as a tool to create brand awareness and to identify top influencers within your market to build your online authority.
More information on what is SEO can be found here.
Lather, Rinse Repeat.
Part of our commitment to our customers, is our ongoing education to become better in the SEO industry. Search Engine Placement ranking algorithms change, new competitors may enter your industry. Thus, it is crucial to be educated and informed and tailor our action plans to accommodate these possible changes.