Search engine optimization (SEO) is a marketing approach composed of a number of strategies, and tactics that is commonly used to drive more customers to their website by being placed a higher ranking on search engines directories –such as Google, Yahoo, or Bing.This is often referred to as, SERP(search engine ranking placement).
SEO can be broken down into two primary components — onsite optimization and offsite optimization.
On-site optimization is often focused on the optimizing the website to create the best user experience when visiting your website. You will need to allow Google search engines to crawl the site and they will determine if your website is optimized for user experience. We can take a look at a number of major factors including: website design and loading speed.
Common On-site Optimizations include:
Meta Tags allow visitors to see a snippet of your website’s description before they decide to click on your website. Placing meta tags into your website enables business owners to send out a strong first impression to their customers to visit their website.
Header tags allow the users to read your content more easily so that you can summarize the main points of your article into big headers and place the details into smaller headings.
Accessing a website though a small mobile device vs. a huge computer monitor has its stark differences. One of these major differences being that, you are working with a smaller amount of real estate in terms of screen size. The website should be optimized in manner that enables users to access most of the website functionality, without dealing with tiny text size or cluttered design. Hamburger menus are typically used to solve some of these issues. They allow the user to choose from many options from the hamburger menu, yet they hide complexities of the website to save on screen real estate.
According to studies, a majority of users are now using mobile devices to access websites. As more and more consumers deal with having busy lives, the aspect of making the website mobile friendly is such a major component that it became one of the major components in the list of Google Algorithms for Google’s search engine placement ranking system.
Loading Speed– It is shown that users wait up to 2 seconds before leaving your website to visit another website.
As the title suggests, most offsite SEO strategies are done outside of your website. Offsite Optimizations are SEO strategies that are focused on creating awareness or exposure to your particular brand or company.
Common offsite optimizations include:
Link building is the process of finding reputable, well known online communities (blogs, etc.) to link to your website. By having a company or individual with a strong domain in your industry link to your content, you will progressively work towards building your domain authority with Google. One example of a linkbuilding strategy is seeking out “resource backlinks”. Often universities or other organizations may provide a directory of recommended services/products that their community may find useful. Linkbuilders can email these resource websites and mention that they have resources or free tools that can benefit their audience.
Link building is often a source of controversy among the SEO community, some experts will disagree because if you have relevant content geared towards your targeted audience, you will naturally have others link to your content.
Social Media Marketing
As Google reviews your website, they will often look for social signals on your company and working on getting your brand out there on social media is an important piece of this form of marketing. Depending on your industry or niche, certain social media channels may be more effective than the other.
By making an effective website to attract visitors and creating a solid social media targeting plan, we strive to find your online target audience and construct a pathway into your business website.
Here at SEO Symbiosis, LLC., we will make arrangements to have all the above matters handled for your business in our Premium plans. Please feel free to reach out to us at 415-374-5645 or at firstname.lastname@example.org.